Skip to main content

Digital Coupons Market: Plays A Pivotal Role In Online Businesses

Digital coupons are vouchers that are available online. These can be redeemed online and offline. Digital coupons can be added in the store account or loyalty cards. Digital mediums such as cell phones and laptops are used to distribute digital coupons among customers. Many retailers now provide digital coupon facility to cater to the evolving technology. Digitization has helped many businesses in direct marketing of their brands and improving their sales. Furthermore, digital coupons are delivered to customers in different ways such as short message services (SMSs), multimedia message services (MMSs), E-mails, push notifications, social media platforms and retailers websites. The Groceries Manufacturers Association defines a coupon as a form of legal tender. Digital coupons are auditable and considered as taxable revenue.
Digital coupons plays a pivotal role in online businesses due to the involvement of real-time payments. Adoption of coupons has increase after the introduction of digital coupons. Digital coupons enhances the involvement of customers in digital shopping. These coupons allow various brands to increase their customer base. Customers that are outside the retail location are also attracted by providing offers. Expiration dates on digital coupons automatically encourage customers to shop frequently. This, in turn, drives the digital coupons market. Moreover, the use of these coupons also helps in unloading stagnant inventory. Digital coupons also reduce the risk of fraud such as reuse of coupons. Costs related to the printing and shipping traditional coupons reduce due to the use of digital coupons. This is anticipated to propel the digital coupons market. Digital Coupon is also an effective marketing tool to indulge new customer base.
Brands are unable to reach customers who are unaware of digital coupons. This is likely to inhibit the digital coupons market during the forecast period. The companies operating in the digital coupons market cater to the people that that use cell phones, smartphones, tablets, laptops, and computers. Digital coupons can be reused by customers due to improper implementation of security, this is likely to cause loss to organizations. Thus, multiple usage of single coupons results in the downfall of the digital coupons market.
Increase in the number of smartphone users is projected to create opportunities in the market during the forecast period, as most smartphones users are aware of digital coupons and are likely to avail these coupons for purchase. Furthermore, increasing deployment of online business, which use digital coupons to increase their presence and customer base is anticipated to boost the market during the forecast period.
Get accurate market forecast and analysis on the Digital Coupons Market. Request a sample to stay abreast on the key trends impacting this market :
Based on type, the digital coupons market can be bifurcated into discount coupons and coupon codes. In terms of regions the global digital coupons market can be segmented into North America, Europe, South America, Asia Pacific, and Middle East & Africa. The market in North America is projected to expand due rise in awareness about digital coupons among customers and increase in use of these coupons as a marketing tool. Europe has many retailers that use digital coupons to attract new customers. The digital coupons market in Asia Pacific is estimated to expand due to advancement in technology and surge in the number of online businesses. The Digital India movement is projected to propel the digital coupons market in India.
Key players operating in the digital coupons market include Ebates Inc. provides online cashback offers. Coupons.com, Groupon, Amazon.com Inc., and RetailMeNot Inc. are online shopping websites that provide various digital coupons and cashback offers. ShopAtHome.com, LLC. provides cashback and coupons, Slickdeals, LLC provides coupons by popularity based , Savings.com has coupons of renowned brands and stores, Hip2Save by Hip Happenings, LLC provides numerous deals, pintable and digital coupons, and help tips about personal finances

Comments

Post a Comment

Popular posts from this blog

Data Fabric Market Technological breakthroughs By 2025

​ Data Fabric Market  enables maintain and managing data at the same time be flexible enough to innovate. Data fabrics also known as fabric computing and unified computing enables the construction of a computing fabric which is consisting of interconnected nodes which seems like a fabric or weaves from a distance. Data fabrics involves consolidated high performance computing systems which consists of networking, loosely coupled storage and parallel processing function which are linked with high bandwidth interconnects. Data fabric is also used to describe platforms like grid computing and Azure Services platform. In these platforms the common theme is interconnected nodes which appear like a single logical unit. Some of the advantages of using data fabrics includes modernization of the organization data infrastructure, acceleration of enterprise applications and transformation of data protection. Acceleration of enterprise applications refers to optimizing application performan...
Post a Comment
Read more

Data Processing Neuromorphic Chip Market Trends, and Forecast 2025

Neuromorphic technology is primarily based on the working principal of neurons and neural circuits located in the human brain. A neuromorphic chip is VLSI (Very Large Scale Integration) systems that consist of electronic analog circuits in order to mimic the function of various neuro-biological architectures located in the nervous system of a human body. The connections, emulated neuron and wires present in a neuromorphic chip perform the functions of synapses, neuron cell body and axon of a neurons respectively. Neuromorphic chip is an amalgamation of transistors and memristors implanted over a silicon fabrication chip that reduces memory consumption in real time manner extensively. Recent technological advancements taking place in the field of miniaturizing integrated circuit used extensively for data analytic technique for drawing predictive analysis from any set of complex and large data is the most important factor behind the exponential growth of the Data Processing Neuromorphi...
Post a Comment
Read more

Cryptocurrency Market: Blockchain Technology and Bitcoin Create Wave of Change in Conduct of Monetary Transactions

​ Transparency Market Research observes that the  global cryptocurrency market  is still in its nascent phase. Presently, Bitcoin dominates the global market due its high acceptance. However, Litecoin is poised to gain traction during the forecast period of 2017 and 2025. The other leading vendors in the global market are Namecoin, Ripple, and Ethereum. The growing awareness about the power of blockchain technology is expected to work in favor of these companies in the near future. Noted investors in the global market say it is difficult to pin point which currency would emerge as a leader. However, increasing usage of technology and widening scope of investments is surely set to intensify the competition amongst global players. Despite this ambiguity, the fact remains clear that these companies are ready to give the banking systems of the world a run for their money in the forthcoming years. According to the research report, the global cryptocurrency market is expected to...
Post a Comment
Read more